Analysis Of Owned Media Instagram Acquire.Id

Authors

  • Kemika Kongklom Author
  • Jim Jeffery Chinedu Uwakwe Author
  • Kukuh Giri Laksono Author
  • Naufal Ariq Aulia Author
  • Rayhan Mustafa Author

Keywords:

Digital, Digital Marketing, Marketing Strategies

Abstract

The objective of this study is to examine and comprehend the challenges faced by acquire.id in the execution of their digital marketing strategy using owned media. The research methodology employed in this study is a qualitative descriptive approach, which involves gathering data and information through observations and interviews pertaining to acquire.id's owned media. Additionally, a literature review is conducted, encompassing relevant books and previous studies. The anticipated outcomes of this research endeavor are to identify the issues associated with the implementation of digital marketing by acquire.id through their owned media and propose alternative solutions to address these challenges.

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References

Ariesandy, P., & Zuliestiana, D. A. (2019). Pengaruh Social Media Marketing Melalui Instagram Terhadap Minat Beli Konsumen Ladyfameshop. E-Proceeding of Management, 6(2), 2767–2772.

Utami, G. R., & Saputri, M. E. (2020). Pengaruh Social Media Marketing Terhadap Customer Engagement Dan Loyalitas Merek Pada Akun Instagram Tokopedia. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 5(2), 185–198. http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/388

Zulfikar, A. R., & Mikhriani. (2017). PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND TRUST PADA FOLLOWER INSTAGRAM DOMPET DHUAFA CABANG YOGYAKARTA. Al-Idarah, 1(2).

Lestari, P., & Saifuddin, M. (2020). Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid’19. Jurnal Manajemen Dan Inovasi (MANOVA), 3(2), 23–31. https://doi.org/10.15642/manova.v3i2.301

Priambada, S. (2015). Manfaat Penggunaan Media Sosial Pada Usaha Kecil Menengah (Ukm). Seminar Nasional Sistem Informasi Indonesia, November, 2–3.

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Published

02.07.2024

How to Cite

Kongklom, K., Jeffery Chinedu Uwakwe, J. ., Giri Laksono, K. ., Ariq Aulia, N. ., & Mustafa, R. . (2024). Analysis Of Owned Media Instagram Acquire.Id. ECOPRISE : Economic, Finance, and Business Enterprise Journal, 1(1), 43-49. https://www.ecoprise.enterprisepublisher.com/index.php/ECP/article/view/5

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