Analysis of Online Marketing Activities in Enhancing Sales Performance

Abstract

This study was conducted to determine the effectiveness of online marketing activities such as sales systems, marketing strategies, and the influence of promotions on the sales of cake products at @Munskycake business. Social media is a platform for the community to express thoughts, activities, buying and selling, and even communicate with people within a wide reach. In this article, social media is defined as an online buying and selling activity, a media used by sellers to increase their sales revenue. The research was conducted to analyze the increase in sales at Munskycake Korean business using social media as a promotional tool. This study employed a descriptive research method with a qualitative approach and data collection through interviews and observations.