The Impact of TikTok and Instagram Social Media Content on Consumer Purchasing Interest in the Shopee Application
Keywords:
Social Media Content, Buying Interest, ShopeeAbstract
The purpose of this study is to analyze the influence of Tiktok and Instagram content on consumer buying interest in the Shopee application. This research will take research subjects on students of the 2020 Veterans National Development University Management Study Program, especially those who are currently using the Shopee application. The research method used is a simple regression analysis method that is processed with SPSS. The data used in this study is primary data. Primary data collection is by distributing questionnaires using a google form, then it will be distributed through social media Line and WhatsApp. The research subjects were 30 respondents and the sampling technique used was a non-probability technique in which the sample was selected using purposive sampling. The results of this study are Tiktok and Instagram social media content has no influence on consumer buying interest on the Shopee Application among students of the 2020 Bachelor of Management Study Program, Veterans National Development University, Jakarta.
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